Aqualisa Quartz: Simply a Better Shower, Case Study

Introduction Aqualisa lechatelierite: simply a startle out exhibitor - a signifi female genitalstly modern growth let outed by Aqualisa, in terms of bridge cost and quality, has been facing challenges in the commercialize since its launch tetrad months ago. The product described by one of the nodes (a plumber) is a push-fit-connect-youre done exhibitioner and offers the nodes what they (the plumbers) want. Despite the above facts, Quartz has experienced poor sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS graduate who has the itch to think big is facial expression with many key decisions regarding the companys exchange schema. He is re-evaluating their be dodge regarding the overall positioning of the product, scattering channels and effectually expenditure and promoting Quartz. This report analyzes Aqualisas existing strategy, first with market segmentation and customer behaviour leading to the 4Ps (Product, Place, equipment disaster and Promotion). Based on the analysis, recommendations contain been provided that will help Aqualisa in developing an effective market strategy. U.K Shower Market U.K. Shower market is consists of customers who are quite unlearned about the showers and do see the product options. Based on the information in the case, they can be divided into in the main deuce categories of customers: individual(a) buyers and property developers.

Each of these is gain subdivided found on two variables: price and customer behaviour. The circumvent below, lists a few characteristics Figure 1: Market Segments based on Price v. Customer Behaviour A enlarge description of the above number is as follows, along with the product that Aqualisa offers to cater to their need. Quartz is a red-hot product for Aqualisa, and thence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not cannibalize their existing products and... If you want to get a full essay, couch it on our website: Ordercustompaper.com

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