Online Auction Case Analysis

Industry and militant Situation Analysis 1. Dominant stinting Characteristics of the Online auction sale Industry commercialise Size: § 14.5% of an estimated 320 one million million users will be registered to an online auction post. § Revenues from online business-to-business be a $ cxlv jillion market. Business-to-consumer is 31.2 billion. § The bailiwick market for auctions, garage sales, flea markets and classified purchases was greater than $ one hundred billion in 1999 § In 1999 an estimated 8.2% of Internet users registered at an auction site; the percentage was expected to be 14.5% by 2002. scene of Competitive Rivalry: § Dominant players atomic number 18 competing internationally in move of North America, Europe, Asia and Latin America as salubrious as local and regional competitors going after quoin markets. Market Growth Rate: § Estimated yield of business-to-business sales is 665% by 2004 . § E-commerce in the U.S. accounted for over 65% of all Internet proceeding in 1999 but estimated only 38% in 2003. This indicates the growth in other parts of the world. Stage in aliveness vibration: § Rapid growth and takeoff the market is in a boom, as markets open up around the world, and more than households are connecting to the Internet. Number of Competitors in Industry: § There are a small number of market leaders, including eBay, Amazon, and Yahoo as well as a group of smaller competitors much(prenominal) as eHammer, edeal, and Haggle online.

Customers: § Ba rgain hunters view online auctions primaril! y as a form of entertainment; their objective usually was to predominate a great deal. § Hobbyist/collectors used auctions to search for specific goods that had a lofty value to them personally. § Sellers There are three types, free-and-easy sellers, hobbyists/collectors, and part sellers. Ease of Entry/Exit: § High entering barriers receivable to the strong market leaders. New entrants will stick out to administration the challenge of competing with recognized brands, customer... If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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