2.0 strategical AND OPERATIONAL ISSUES3 3.0THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTs)4 4.0THE spirit AND oscilloscope OF INTER-ORGANISATIONAL RELATIONSHIPS5 5.0CREATION OF VALUE THROUGH LEVERAGING OF mettle COMPETENCIES6 6.0RECOMMENDATIONS AND rule REGARDING FUTURE DIRECTIONS FOR Laura Ashley8 7.0SUMMARY OF POTENTIAL RAMIFICATIONS8 8.0CONCLUSION9 REFERENCES10 1. INTRODUCTION Laura Ashley (LA), a global tog and furnishings retailer based in the joined Kingdom, identified a series of problems in its distribution and storage operation systems. To sack up these problems, LA decided to form a strategic attachment with Business Logistics Service (BLS), which is created by logistics drawing card federal official Express. In the first section, strategic and operational issues are discussed. Then, the office of information and communication technologies is analyzed. In the third and after luck sections, the nature and scope of inter-organizational re lationships and the creation of value through accessary of core competencies are examined respectively. In the last section, we put frontward some recommendations and rationale regarding the future directions for LA; in every case, we point show up the potential ramifications. 2. UNDERLYING STRATEGIC AND OPERATIONAL ISSUES IDENTIFIED Strategic Issues From 1980 to 1991, tetrad fundamental issues substructure be identified that thwarted LAs organic evolution at strategic level: (1) overcomplicated perplexity structure, (2) protruding monetary problems, (3) LAs weak stigmatisation maintenance, and (4) duplicated information system. Firstly, LAs overcomplicated concern structure was characterized by its excessive management layers and pyramidal reporting system. A series of vertical hierarchy in this system triplicated its functions and systems and blocked communication theory in different branches. Such structural weakness is also reflected from LAs excessive re petition in the return line. Secondly, LA! s financial...If you want to get a broad essay, hostel it on our website: OrderCustomPaper.com
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