The Worlds Most Ethical Companies Essay Example | Topics and Well Written Essays - 1250 words - 2

The Worlds Most Ethical Companies - Essay ExampleIt also merged with the booster Oats Company in 2001. Currently, the company is distributing and providing food and beverages in more than 200 countries in the World. The PepsiCo Company produces several products that gain a large market trade in the market compared to other products. Their main product categories include soft drinks, snacks, side dishes, rice snacks, cereals, energy drinks, coffee drinks and breakfast bars. PepsiCos business triumph is as a result of their moral responsibility and treatment to customers, employees and the environment. The company has appropriate and perfect treatment strategies to customers and employees. In addition, it is sensitive to environmental conservation and bar of environmental pollution (PepsiCo, 2014).First, PepsiCo Company relates well with its customers. This enhances increased sales and improved relations with the customers. The company is socially responsible and sustainable and ha s a sound advertising strategy with more than forty slogans and songs. These slogans and songs are keys advertising strategy that the company incorporates.Secondly, the company offers promotion to its customers. This is a good strategy of improving customer relations. tardy in 2003, Pepsi joined hands with Apple reckoners and announced promotion that would give one hundred million songs to Pepsi consumers. These uninvolved songs were from Apples iTunes music interpose which is a digital music download provider. The promotion initiative places specific codes in one litre bottles of Pepsi, Diet Pepsi, and Sierra Mist. The winning codes get free songs in the iTunes music store. The promotion is an example of PepsiCos strategy of capturing young customers. PepsiCo has three Pepsi zone lounge in California, Florida and Illinois. These lounges feature plasma TVs screens, couches, video games and computer stations. Everything in the lounge is free except the Pepsi vending machine whic h carries a variety of Pepsi