Healthcare Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

Healthcare Marketing - Research Paper Example There are some success factors that when considered will lead to success, the kind of success that leads to happy healthcare consumers, happy healthcare marketers and even happy providers. Regardless of the market, innovation is a major part of healthcare marketing. Healthcare providers need to know that the healthcare market is a very divergent market with needs being as many as the number of customers in the market. Each individual, each family, each community has different needs from those of the next person, next family and the neighboring community. Unlike other businesses such as manufacturing businesses that can manufacture just a small range of products which will then serve the entire community, healthcare providers have to deal products that serve individual unique needs of the customer and be able to satisfy each person. Buying healthcare is not like buying piece of manufactured product. The healthcare needs of each individual are almost as unique as their DNA and for such an individual to be satisfied, he or she must get a healthcare product that serves these needs. What is useful for one person does not work for the next person. The problem in this case is to make sure that these individuals are served while the providers are able to make sustainable profits. This conflict between meeting the individual healthcare needs of every individual and the cost of meeting these individual needs is what requires innovative products.