Strategic Plan Part

This paper leave alone identify strengths, nakedness, opportunities, threats and trends for some of those external factors much(prenominal) as stinting and legal and regulatory forces and trends and how The Salad Bar will correct to overcome them. The analysis will also cover supply orbit as well as other issues and opportunities. economical, heavy and Regulatory Forces and Trends Economic factors concern the nature and direction of the economy in which a theater operates (Pearce II, 2013). Prices play a large part in consumer choice when it comes to fare.During economic downturns, eating houses with lower price points typically f be better so enormous friendliness should be given to al pricing. However, the differentiation of The Salad Bars offering gouge be considered a strength there as nodes be often willing to pay a little more for lofty quality, healthier foods. Given Americas late(a) trends in health consciousness, especially when it comes to food, The Salad keep out should have some extra flexibility when it comes to pricing regardless of the economic climate. Legal and regulatory factors will have a signifi scum bagt stupor.Due to the recent problems with food safety, the FDA and USDA have implemented several invigorated regulations to see public safety. The Salad Bar will need to encounter that it is constantly sensible of existing regulations, exceeding expectations, and passing all inspections. A single down(p) mark in this atomic number 18a could be disastrous given the forebode of seraphic and ample food. Again, there has been a significant shift in consume habits and trends with m all activists exposing the unhealthy nature Of some foods, their additives and the environmental meet with documentaries such as Super-Size Me, food Inc. And Fed Up. The social factors that affect a firm charter the beliefs, values, attitudes, opinions, and lifestyles of persons in the firms external environment (Pearce II, 2013). affab lely, raw foods, also called whole foods are becoming more attractive options for the young and old who are embracing this back to basics food trend. People like the experience of eating out but often associate it with high prices, long waits, want of family atmosphere and a lack of healthy choices. Few restaurants have rightfully embraced this trend however.Consider that some restaurant salads (without breadfruits and salad dressing) have as many calories as a burger and cost as much if not more. Competitively, some restaurants are seeing success in this area such s thermionic valve and Pita Jungle. Others are still struggling for market share as they fail to innovate and introduce truly healthy options. While they wait, new entrants are starting to pop up slowly and are gaining popularity. To parry obsolescence and promote innovation, a firm must be aware of technical changes that might influence its industry (Pearce II, 2013).External technological factors could include on-l ine reviews of the restaurant from customers and critics. With sites such as Yelp and Urbaneness gaining popularity it will be important to admonisher these sites for feedback and opportunities to resolve issues. In terms of advertising online advertising is probably a more attractive option because residents of all ages are more belike to read information online or through social media than in physiological print (Pearce II, 2013).Us ply Chain Procurement of resources can be a strong force positively or negatively for any business. The blueprint IS to source as much product as possible from local anesthetic vendors to keep transportation costs down and minimize economic impact of fluctuating fuel prices. Some items may not be functional locally or during retain seasons so they will have to be transported from other locations. Either way, vendor selection will be critical. They will have to be reliable and capable of fulfilling orders to ensure supply compass is a strength.Str ategy The internal strategy will be to provide fresh, healthy, inexpensive food, educate them about the benefits of different fruits and vegetables and throw an experience that keeps them coming back. Providing dine in and to-go options ensures that we are able to serve customers in both markets. To promote differentiate, the Salad Bar will have fun and educational options for hillier as well. there will also be customer quest afterment and incentives for helping to create new seasonal and monthly salad recipes.Regulatory To stay on top of food safety regulations, internal controls will be established to constantly barroom and track proper storage, placement and shelf life of all products. Since fresh fruit and vegetables will be in an open area in chilled cases, temperature will be measured in real-time to ensure any discrepancy is detected immediately. Internal inspections will be conducted regularly to ensure the restaurant identifies and resolves issues immediately. Cultur e Culture is another internal force that can make or break a restaurant.A strong, positive internal last needs to be developed with the employees that foresters trust, teamwork and accountability. They should also be able to make happy their work and have fun. Employees must feel like they make a difference because they do. Regardless of a customers experience with the food, if they receive poor suffice the overall perception of the restaurant is ruined. The customers should feel welcomed when they arrive, comfortable when they dine in and satisfied when they leave. Adhering Solid leadership is essential to a businesss ability to be successful.The leadership must be able to articulate the companys vision in mission in actionable terms in every feel of the company. They have to hire and train the right people, engage and motivate employees, rate operations and quality and put processes in place to ensure strategical objectives are met. Being a leader means much more than giving direction to employees, it is leading them and the organization to success. In conclusion, careful consideration has to be taken into account regarding internal and external forces. Both can have a potential positive or negative act an organization.After examining several relevant internal and external factors, The Salad Bar will sure as shooting face many challenges. However, with a solid concept, strong strategic picture and thorough SOTTO analysis, The Salad bar should be able to overcome those obstacles and greatly append its chances for logo term success. SHOOT Analysis Factor Strength impuissance Opportunity The retreat Trends Economic People pay more for healthy People eat out less during hard economic times Focusing on local community Chain restaurants that can engage in price warSupport for local businesses that support other local businesses Legal and Argue lately Owner has strong industry knowledge of Food Safety Regulations Regulations change regularly and can be c ost preventive Technological innovations combined with knowledge can be advantage unmatchable slip can spell disaster in terms of customer health and reputation FDA partnering with businesses to help stay on top of regulations Social Socially responsible offering Advertising driving foot transaction Not many competitors / new market niche Other niche players Healthy is in Environmental Literally Green offering